Geethas Recognised by the National Turmeric Board of India

What is the National Turmeric Board?

The National Turmeric Board plays an important role in strengthening India’s turmeric sector. Established to support the cultivation, quality, and global promotion of Indian turmeric, the board works to bring greater structure and recognition to the industry.

Its focus includes improving standards in turmeric production, empowering farmers, boosting exports and marketing, and strengthening infrastructure to support the turmeric sector. The board also emphasizes quality control and standardization so that Indian turmeric can compete more effectively in the international market. By working closely with farmers, researchers, and industry participants, it aims to enhance India’s position as a leading global supplier while creating a more organized and trusted turmeric ecosystem.

The Recognition Received by Geethas

Being recognized by the National Turmeric Board is a meaningful milestone for us. Geethas has become the only brand from Kerala to be recognized by the Indian Turmeric Board, marking an important achievement for the brand and for Kerala’s presence in the turmeric industry. This recognition reflects our continued commitment to sourcing and delivering turmeric that meets high standards of quality and authenticity. It highlights the dedication placed in ensuring that the turmeric used in Geethas products is carefully sourced, responsibly cultivated, and processed with attention to maintaining its natural strength and purity.

Why Geethas Stands Out

Several factors have contributed to Geethas gaining recognition by the national turmeric board of India.

• Geethas uses the IISR Approved turmeric variety with high curcumin content. making it highly valued for its natural anti-inflammatory and wellness properties.

• We work closely with farmers through 1000+ active partnerships across 500+ acres of land. It also focuses on empowering women by encouraging their participation in cultivation, processing, and other areas of the turmeric value chain, ensuring farmers receive recognition for the effort and expertise they bring to turmeric cultivation.

• We developed Curcumeal, a turmeric superfood designed to enhance curcumin absorption in the body by blending unaltered turmeric with natural ingredients such as dates, nuts, and coconut milk, with no added oil, artificial colours, or flavours. It is a multi award winning product and Indian Institute of Spices Research (IISR) incubated product.

The Journey of Geethas in Turmeric Sourcing and Quality

For Geethas, turmeric is more than just an ingredient. It represents a responsibility to deliver products that customers can trust.

A significant part of our journey lies in the close relationship we maintain with farmers. By working directly with farming communities, Geethas supports responsible agricultural practices that help maintain the natural quality of turmeric. We have consistently focused on cultivating high curcumin turmeric through partnerships with farmers. From following the right cultivation practices to careful harvesting and processing methods, every step is closely monitored to preserve the natural potency of the turmeric. This dedication to quality has been at the centre of all our products.

We also focus on empowering women, encouraging their active participation in cultivation, processing, and other areas of the turmeric value chain. This collaboration not only strengthens the supply chain but also ensures that farmers receive recognition for the effort and expertise they bring to turmeric cultivation.

What This Recognition Means for Customers and the Industry

Recognition from the National Turmeric Board of India represents more than just an achievement for us. It reinforces the importance we place on the quality of our products.

For customers, it offers greater confidence that the turmeric products they choose are sourced and produced with the utmost care. It highlights the value of maintaining strong standards and responsible practices that protect the integrity of Indian turmeric.

This milestone also encourages continued innovation and improvement across the turmeric sector.

The Road Ahead

The journey does not end with recognition. For Geethas, it serves as motivation to continue strengthening our commitment to quality, responsible farming partnerships, and trusted wellness products. With increasing global interest in natural health ingredients, the future of turmeric holds significant potential. Geethas remains focused on contributing to this future by upholding the values that have shaped our journey so far.