Geetha emerged as the winner of the prestigious TMA Rocket Pitch Award, after being shortlisted from the preliminary rounds and advancing to the grand finale held at Thrissur Hyatt. Competing among high-potential entrepreneurs, she impressed the panel with her clarity of vision, social purpose, and product innovation.

The judging panel unanimously declared Geetha as the winner, appreciating her powerful pitch on building products that create real change in society. During her presentation, she spoke about her inspiring entrepreneurial journey, her mission to create pure, original turmeric based products, and how Curcumeal was born out of the need for authenticity in a market often driven by shortcuts.

She also opened up about the challenges she faced while developing Curcumeal, from safeguarding product purity to earning customer trust and positioning an honest product in a highly competitive space. Her journey reflected resilience, thoughtful innovation, and a deep sense of social responsibility.